Thursday 21 April 2011

Additional products

As part of the requirements, we also have to create an album cover, DVD cover and magazine advert. After doing some research behind these three items, I now have a better understanding of the task at hand, and what the target market are looking for.

Album Cover :
Here are just three examples of album covers, from these examples, it is obvious that the overall look must be quite simple, and image of the band is not always needed, but in my opinion works better when merchandising. merchandising is key with our project.

 Although Kris Allen is a solo artist, the same idea applies when looking at his album cover, the simple design, focusing completely on the artist. The lighting used adds an element to mystery, which creates interest for the buyer. The name of the artist is prominent.
 Linkin Park have also used the same design structure, although the band members faces are not showing. The name of the band is still the eyecatching point in the page. The black and white effect is used to show the genre of the band, which is obviously quite dark, compared to Kris Allen above.

The Killers have taken a completely different approach, showing random images, creating an element of wonder and possibly confusion for the buyer. This is a clever tool when merchandising. But in my opinion not always the best way. The name of the band is still prominent, and the name of the album has been shown in red, highlighting the most important information.
We plan to use an image of the band from our album cover, as we feel that it is the best way to achieve sucessful promotion of the band, as they are new and relitively unknown. Unlike The Killers, who can now get away with such random designs. An image such as this one below would be sucessful:


DVD Cover:

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